HOW WE DROVE 1 MILLION VIEWS & BOOSTED WEBSITE TRAFFIC FOR AN RV DEALERSHIP IN UNDER 6 MONTHS
RESULTS
1,069,666
Total Views
Boosted brand awareness with over 1 million combined views across Instagram and Facebook.
6,978+
Website Clicks
Drove thousands of qualified visitors directly to the Open Roads website.
$0.12
Cost per Click
Drove a 385.8% increase in engagement.
CLIENT OVERVIEW
Open Roads Complete RV is a premier RV dealership with locations in Jasper and Acworth, GA specializing in new and used travel trailers, fifth wheels, and motorhomes. Serving Georgia and beyond, they offer a wide range of RVs backed by outstanding service, but needed to ramp up their digital marketing to drive showroom visits and online leads.
THE CHALLENGE
Open Roads Complete RV needed to increase digital awareness in a highly competitive market and connect with RV buyers who often shop extensively online before stepping foot on the lot. The dealership wanted to:
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Drastically increase online exposure to local and regional RV shoppers.
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Drive high-quality traffic to their website to generate sales leads.
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Achieve measurable results on a limited budget with cost-effective Meta ads.
THE STRATEGY
We combined viral-focused organic video content on Instagram and Facebook with precision-targeted paid campaigns designed to boost web traffic:
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Produced engaging Reels showcasing unique RV walkthroughs, features, and price highlights.
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Ran website traffic campaigns optimized for landing page views to turn video interest into site visits.
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Targeted RV enthusiasts and shoppers in relevant geographic and interest-based segments.
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Monitored and optimized campaigns weekly to improve CPC, CTR, and conversions.
Smallest Camper Reel Ad
Website Link Clicks
18,414+ People Reached
30,192+ Impressions
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1,957+ Link Clicks
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9.38% CTR
$0.10 Cost per Click (CPC)
Smallest vs. Largest Camper Reel Ad
Website Link Clicks
52,119+ People Reached
123,102 Impressions
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4,612+ Link Clicks
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3.75% CTR
$0.17 Cost per Click (CPC)
THE IMPACT
Our strategy generated over 1 million combined views across Instagram and Facebook, dramatically boosting Open Roads Complete RV’s digital presence and connecting them with thousands of serious RV shoppers. With over 6,900 affordable clicks to the website and sustained engagement across social channels, Open Roads is now positioned as a go-to RV dealer for buyers in the region—setting them up for record sales and long-term growth.
